Human Resources and Their Recruiting Medium

I. Introduction to Online Recruiting There are several methods used by employees to recruit job applicants. Human resource recruiters can use traditional methods such as posting a job listing in a newspaper or hire an employment agency to search for job applicants. They may also choose to communicate with career office employees at universities and colleges to attract candidates, use networking methods at professional organizations, advertise in newspapers or on television, or use more recent recruiting sources such as the internet to find potential future employees. Recruiting job seekers over the Internet is a recent trend that allows organizations to successfully hire qualified applicants to join their corporation's workforce at a low cost compared to some other recruiting procedures. In recent times, many firms advertise job opportunities by placing a job posting on the Internet for external job hires. Some companies even use the Intranet to hire employees internal to the organization. The Intranet is used for internal recruiting purposes within a company and is a system that allows employees to view job openings at the company they currently work for. Through both the Internet and Intranet, job applicants can view the available positions and submit their resumes online. Employees can review several resumes and follow up by contacting candidates for interviews. Job recruiting over the Internet allows candidates and corporations a chance to connect. Online recruiting is a fast growing, popular service of the World Wide Web that many organizations are using for recruiting purposes. The employment industry has taken a big step towards recruiting in cyberspace. Applicants can be quickly located and recruited to join a team at a corporation. â€Å"Recruiting is the process of generating a pool of qualified applicants for organizational jobs.† (Mathis and Jackson, pg. 70) Recruiting over the Internet is not a replacement for traditional methods like radio advertising, newspaper listings, networking or attending career fairs, but is becoming very popular in our society. It is a good resource when an applicant is in search of a career opportunity. Lately, many newspapers place their job ads online for job seekers to view. Electronic advertising is a method of recruiting that corporations should consider when searching for qualified applicants to fill an opening in an organization. Companies should use this tool to attract qualified people. It is very important to recruit productive, trustworthy employees that will fit in the corporation's cultural environment and help the company achieve the established goals. Employees should follow the mission of the organization and work to help the business succeed. People, our human resources, need to be trained to meet these corporate goals. It is very costly to hire an employee that steals from the business or leaves the company after several training and recruiting dollars have been spent. Human resource managers want to obtain people that can grow with the company and are motivated employees. Electronic recruiting can be used to find employees with these skills. â€Å"The net has spawned a national marketplace for professional, managerial, and technical jobs.† (â€Å"Life on the web†) In the book, Smart Strategies, the author suggests you consider five approaches if you want to recruit online. First, you should â€Å"create your own web page on which you describe your company and list your employment needs.† Many organizations use this resource for applicants already interested in the company to view. It is also important to use an online headhunter for specialized or hard-to-find positions. Make sure the headhunter has a good reputation and is experienced in this field. Next, use search engines to locate applicants. The employer can simply type in a keyword such as accounting to narrow the search. Also, post your job listing on a Usenet newsgroup. Last, communicate with applicants through listserves. This means that you can specify your job openings and users are allowed to narrow their field of search. An applicant may search by state, company name, job title, or qualifications for the position. As you can see, subscribers receive a list on a specific topic of interest through electronic mailings. â€Å"The Internet opens a whole new world to the recruiting process. Online recruiting is definitely an employment tool of the future for companies of all sizes.† (Outlaw, pg. 80) Career sites such as The Monster Board allow individuals with various interests an opportunity to place their resumes online. â€Å"About 45 percent of the 50,000 jobs on The Monster Board are for one sort of technician or another, about 20 percent of the listings involve product management and development, and roughly 35 percent are completely nontechnical, such as marketing and retailing positions.† (Maynard, pg. 2) Large employers and smaller organizations use the Internet to find a person to fill a vacancy at their company. Roberta Maynard says, â€Å"about 70% of the companies recruiting on The Monster Board have under 50 employees.† Also, â€Å"the latest statistic revealed 1 million resumes online, 1.2 million jobs offered, 3,500 employment Web sites and 5,800 recruiting companies online in 1996, according to Internet Business Network's 1997 Electronic Recruiting Index.† (Wells, pg.1) More recent data probably indicates more resumes entered online, more jobs offered through this method, and an increase in organizations specializing in this area. This method of recruiting is becoming very popular for businesses to use. III. Advantages to the Job Candidates There are several benefits to candidates who use computerized services to find a job position. Many college graduates and professionals take advantage of Electronic Search Firms such as Online Career Center, CareerPath, CareerBuilder, and JobCenter to search for employment opportunities or view the websites of corporations they are interested in. One popular online database system is Careermosaic and can be found at the web address http://www.careermosaic.com where users can enter their resume for companies to review. Web sites such as Careermosaic offer advantages to the applicant by as giving the candidate the ability to gather information on organizations and various job opportunities, send out mass quantities of resumes to be viewed by several employers, state geographic preferences, and enjoy cost savings benefits for the applicant. Job candidates also save a tremendous amount of time using this method compared to other job hunting processes, may be able to look for internal jobs, and might find a site that allows them to look for a position by area of specialty or interest. A. Information Gathering on Organizations and Various Job Opportunities Applicants can read about current positions and jobs that have been listed for awhile and find out the necessary qualifications for the career opportunity. The candidate may even have a chance to view the salary given for a particular position. This system is very easy to use to locate a job position. Also, it is fairly easy to research a company to find background information to enhance interview preparation, areas of expertise, and job postings over the internet and apply for a position that interests you. Some websites even allow you to scan your resume instead of typing it in to apply for potential future employment opportunities. B. Mass Quantities of Resumes Viewed Many recruiters can view your resume by simply placing it on one of these popular sites. It would take a lot of time to send each employer you resume through another method. The candidate can choose a resume web site to submit their resume and wait for organizations to contact them when there is a possible fit for a job position. The ideal geographic location as well as other preferences can be listed on the online resume. For example, a candidate in Michigan graduating from Michigan State University may search for a job position in California and find out the responsibilities for the job, qualifications needed for the position, and which facility is hiring. When the candidate is viewing employment opportunities he or she can look for jobs in a desired location. Placing your resume online and searching company websites is free of charge so the candidate can benefit from cost savings over traditional methods of job searching. It can be very expensive to purchase high quality paper and envelopes as well as stamps to send a company your resume and cover letter. The electronic method also is less expensive compared to fax machines for long distance calls. This automated hiring process speeds up the procedure for both the employee and employer. The submitted resumes can be processed very quickly. You don't have to wait as long as it would take a typical resume submitted by mail to get into the hands of a human resource recruiter. By placing your information on the Internet, you can save time compared to the time that would be spent on the more traditional methods of sending resumes and cover letters. For example, a computer company in Dallas could place an advertisement for a job on their website or through another service over the Internet. A candidate can view the opening and express his or her interest immediately instead of waiting a few days for a mailed resume to reach the employer. For internal employees searching for a new job in their current place of employment they may have the option of using the Intranet for internal transfers within a company. According to Samuel Greengard, for HR groups today, the most action is on corporate Intranets, which allow secure Web-based communication within a company. Employees that work for an organization and wish to look for an opening in another department or a different position in the area they are currently working in can review the job postings internal to the company on the intranet if the firm has established this service. Dave Taylor, author of â€Å"Hire the best with internet, intranet resume databases,† believes companies can keep their competitive edge by designing a job database on your intranet to help retain employees, move them into their ideal position, and lower the cost of hiring. There are Career Sites that are designed primarily for applicants with certain backgrounds. For example, an applicant interested in being a physician, nurse, pharmacist, or physician's assistant can search for a job on the Medical Economics Online site. Someone wanting a job in a field like Information Systems can locate a search company that specializes in this area. Candidates can sort through jobs by geographic area, by job type such as marketing or accounting, by company name, or other desired preferences to specify an interest. A job applicant will enjoy the benefits of searching numerous positions that fit their credentials from home or at work. There are also several advantages to the employer that recruits employees online. The recruiter will realize they have a wide audience to reach over the Internet for available job openings and save time compared to other recruiting methods. They may also enjoy the benefit of saving money in this area, can get feedback to find out how many candidates have viewed the job opportunity, and bring attention to the organization. The human resource person also has the ability to sort through resumes submitted to their department, can find a person interested in a specific location to work, and enjoys the benefit of managing the large amounts of resumes received. The Human Resource recruiter discovers the benefit of reaching a wide audience by having a good advertising distribution through electronic websites. This means that the ad for the job position reaches many applicants all over the world. It would take a lot of time to place advertisements on television, in many local papers, or on the radio in several locations to find a suitable individual for a job. Advertisements placed over the Internet tend to reach greater numbers of people. Reaching a wide volume of people is an important factor to many recruiters. A recent term used by some corporations is Just in Time Recruiting (JITR) which brings the candidates to employers at the time that the company needs to hire someone. (Electronic Recruiting News, pg.1) This is very helpful when a company needs a replacement for an employee that left the corporation suddenly or a departmental need is realized. The employer can receive many resumes within hours of a job opening rather than waiting weeks to get resumes in the mail or through fax machines. Applicants can be found in cyberspace within a short time period. One of the most important advantages to the employer looking for possible hires online is the cost savings aspect of this recruiting method. Recruiting over the Internet costs much less than the typical methods of recruiting like advertising in a newspaper. This allows companies an opportunity to slash costs that are spent on recruiting. In comparison, a typical ad placed in a newspaper has a fee of versus an average cost of to place a listing on the Internet. â€Å"Web recruitment sites are free to the searcher, and the employer typically pays $2,000 to $2,500 a month to advertise as many as 100 job openings.† (â€Å"Life of the Web†) The cost to advertise on commercial sites will vary depending on what services the company offers and how long the posting is listed. Some of these sites want to increase the size of their database and do not charge for the service. â€Å"Those that do set fees typically charge $25 to $150 per job listing, with the duration of listings averaging four weeks.† (Maynard, pg. 3) There are some companies that offer the benefit of unlimited postings but charge an annual rate. Dr. Jim Jones from Colombia/HCA, Trident Medical Center said in his round table discussion with our Human Resource Management class that his department uses the internet at times to recruit employees to the hospital and it only costs about $20 a job posting. This is a small amount for such a large hospital. He has found some successful candidates using this method of recruiting employees. In an article on the topic of online recruiting there is a good example given about a Human Resource employee's experience using this method of attracting applicants and the benefits of this procedure. It says, â€Å"West decided to pay $125 for a classified ad listing that ran for 60 days with an Internet recruiting service. She not only found the right person to fill the job but also saved her company money – a weekend ad in her local paper would have cost three times as much.† (Maynard, pg. 1) â€Å"Some sites offer feedback to the employer, such as tracking the number of resumes that a given job listing generates.† (Maynard, pg. 3) The human resource individual can simply go into the site they posted a job on and look to see how much interest the position has received. Companies can stand out by putting more detail in their listings and can even create their own website to discuss their products and services as well as other corporate characteristics. Corporations should not assume applicants know to go to their website to find a position for future employment but can use their website to advertise job postings. Companies need to bring the individuals looking for employment to their site to use these features. An organization may go through an Electronic Search Firm to attract people to their business. The organization can match an applicant with the desired qualifications to the position. They can simply type in keywords to identify applicants with the necessary skills. â€Å"Adding a section composed entirely of keywords is useful because employees often search resumes for specific skills on a keyword basis.† (Martin, pg. 1) This can be very beneficial to both the recruiter and the job candidate. The Human Resource employee can search through several resumes and choose candidates that match the description of the job. The applicants could have a technical background since they are using a computer source to find a job. Employers have realized applicants in many fields use this service. The resumes are collected and entered into a database that allows employers to search through, store, and sort for keywords or by job type. Recruiters can use sites to search through resumes such as The Monster Board, which is an established service that several job seekers use to find employment and is located at http://www.monster.com. G. Geographic Location Specification If a company chooses to interview international applicants from other countries, the recruiting online method works because it reaches people all over the world. Recruiters can look through resumes to find candidates interested in working in a specific city in a country or even overseas. Online recruiting gives employers the benefit of managing the mass quantities of resumes received. It can be very overwhelming for a human resource representative at a large company to place applicants in various areas and have to read many resumes received for a particular position that may not fit the qualifications the company is looking for in a job candidate. Global Computer News, â€Å"GCN says the office now takes between 8000 and 10,000 applications over a four-day period without being overwhelmed.† (Appleton, pg. 4) V. Things to Consider When Applying Online Although, there are many benefits to recruiting online, there are also some things you should consider when applying for an opportunity at an organization through this method. You should consider the fact that you are only a name or number in a database and do not have personal contact with a recruiter at a company. It is important to differentiate yourself from other candidates. â€Å"Industry experts indicate that job candidates must still differentiate themselves even if a resume is delivered by fax or E-mail.† (Vitello, pg. 1) Some applicants chose to follow up with a phone call to introduce themselves to a representative of the corporation they are trying to work for. Also, remember your current employer may have access to the Internet if you wish to keep your job searching to yourself. There can be a risk to submitting your resume over the net. â€Å"On those databases, resumes can be just as easily accessed by a present employer as any other.† (Bergstrom, pg. 3) â€Å"Sending highly personal resume information electronically involves security risks.† (Appleton, pg. 1) It is not always the applicants with great qualifications that search the web either. Human resource employees at some corporations may not use the Internet to recruit employees so applicants may not be able to use this source in all situations. Not everyone has technological skills. A disadvantage for the job candidate that wants to apply for employment opportunities online is that they don't always know where to go to submit their resume. Another thing to consider when putting your credentials online is that the user of a career site should make sure they have the option to make edits to the resume they submit online. Jeff Walker, Major Accounts Receivable Manager from Automatic Data Processing (ADP) discussed the topic of electronic recruiting at the Society of Human Resource Management Association meeting on June 15, 1999. He said ADP does recruit employees over the Internet and can offer this opportunity to other companies interested in using this method. Mr. Walker believes the costs of recruiting are increasing and organizations should use the electronic recruiting methods to help locate candidates that match the skills needed for the job position. The web has a wide reach of potential applicants, can offer faster access to information on candidates, and is convenient. Employers like internet recruiting because it gives â€Å"faster results via electronic medium, has access to new talent base, cost less than traditional methods, is easy to integrate existing technologies with recruiting methods, and provides quality candidates.† (Jeff Walker Presentation to SHRM, June 15, 1999) Nancy , a Human Resource recruiter from Mecosa, located on Daniels Island, says their company is starting to think about recruiting job applicants online but is focusing on other important issues currently. She does wish to recruit over the Internet but it will take some time before the company is ready to step into this area. A guest at the SHRM meeting, Deborah Coleman, a human resource employee from Berkeley – Dorchester EDC has used this process to find employees a few times. Clint and Maxine from Williams Technology in Summerville, South Carolina have used this recruiting method to find a few employees but have not used this process extensively. Many companies realize there are many benefits to recruiting employees online but most organizations using this procedure currently are large businesses or smaller companies that have available resources. For example, Allison Dennis, from Santee Cooper does use electronic recruiting to locate potential applicants and enjoys the be nefits of the process. Although there are some things to consider when using online recruiting methods for hiring or job searching purposes, many individuals and corporations enjoy the advantages of electronic recruiting to find employment opportunities or to place an individual in a job opening. Online recruiting is a way to recruit job candidates that has been growing in popularity in our society and probably will continue to be used by many organizations to find qualified applicants for job openings. It has been a successful procedure for human resource recruiters all over. I. Introduction to Employee Selection Tests When deciding on hiring a job applicant or not there are various tests we might decide to administer to the individuals to access their potential for a job opening. We may consider the accuracy and usefulness of the different options to screen employees including selection exams. Also, many question the validity of these tests when deciding on administering them or not to jobseekers. If used correctly the various selection tests can provide useful information on candidates to an organization. â€Å"Proper selection can minimize the costs of replacement and training, reduce legal challenges and result in a more productive workforce.† (Ranner, pg. 1) Many think the popularity of these exams is growing and more corporations are administering these tests to prospects of employment. Employers would like to predict which candidates would be successful if offered a position with the company so they use selection tests. â€Å"Some employers purchase prepared tests, whereas others develop there own.† (Mathis & Jackson, pg. 79) Blackbaud does use various selection tests such as There are several selection tests that employers give to potential candidates to access their potential as future employees. Employers may use skills tests such as math or computer exams, genetic screening, drug and alcohol tests, handwriting analysis, medical exams, and psychological or personality tests to select employees. They may also choose to give honesty and written integrity exams, emotional intelligence exams, and AIDS tests to determine if the individual will receive a job at a company. Many organizations give skills exams like math tests or computer examinations to determine the capabilities of a potential employee. Often times clerical exams or another type of knowledge test is given to determine the applicant's skills. The employer needs to know this information to decide if it is worth training an applicant that lacks some abilities for the job or hire an individual who can perform the given duties. If the exam relates to the job responsibilities than employers should not worry about being sued for asking job seekers to take a skills test. A recent trend in corporations is to perform genetic screening before deciding to hire an individual. These tests can explain the background of the applicant. This screening process can â€Å"identify individuals who are hypersensitive to harmful pollutants in the workplace.† (Schuler and Huber, pg. 251) These employees can be placed in other positions that are not hazardous to their health if it is determined there is a risk. There is a debate over the ethics of using this method to screen applicants for a job. â€Å"Believe it or not, some big companies are using gene testing to screen out job applicants vulnerable to expensive and debilitating diseases.† (Cronin, pg. 1) Many organizations use drug and alcohol screening to eliminate hiring employees that may not be productive because of bad habits. It is important to employ individuals that do not have problems of substance abuse. Often times, employees with drug or alcohol addictions come to work late, are not motivated, and do not perform their job responsibilities adequately. â€Å"Drug studies have been done to help indicate problems that may occur with people that have drug problems. These studies indicate that a single pre-employment drug test can differentiate groups of persons at higher risk for certain poor job behaviors.† ( ) Many applicants expect to be tested for drugs and know methods to pass these exams so organizations should be aware of this possibility. â€Å"Preplacement tests are administered after a company makes a job offer contingent upon a clean result.† (Cronin, pg.4) Candidates should fill out a questionnaire before tested for drug usage because prescription drug use can show up in the laboratory results. A sample of urine, hair, or blood can be taken from the prospective employee to identify possible drug usage. The accuracy of drug tests varies according to the type of test used, the item tested, and the quality of the laboratory where the test samples are sent.† (Mathis and Jackson, pg.82) Companies that provide care-giving services usually test for drug usage because employees need to be prepared to respond to emergencies. Several organizations administer these exams to their employees. Handwriting analysis (graphology) is useful if the expert predicting it is experience in interpreting handwriting samples. The candidate may be asked to write a one -page summary on why they would be a good fit for the job and signs it at the bottom. This procedure only takes about ten minutes but will be analyzed also to determine the analysis of the handwriting. Handwriting exams are inexpensive, simple, and can reveal a lot about the personality of an applicant. There is a fee of about $150 for a two-page evaluation of a person's handwriting. A behavioral style analysis in the shorter versions runs for a cost of around $90-$150 for a two-page evaluation. As far as handwriting analysis in business, â€Å"In the selection of personnel, handwriting analysis is an invaluable tool for helping to choose the most suitable person for the job.† â€Å"For job seekers handwriting analysis provides an added bonus in that it requires no painful or embarrassing interview which a sensitive candidate is likely to see as an invasion of privacy.† Medical exams might be given to employees during the screening process. â€Å"After you make an offer, you can, under federal law, require a complete head-to-toe physical and access to all medical records.† (Michael P. Cronin, pg.4) In the United States, eleven of the states limit the use of this medical information to job-related needs. There is a high cost to the employer to give physical exams to potential employees so this is often done after other screening procedures are completed. â€Å"According to the Uniform Guidelines, physical examinations should be used to screen out applicants when the results indicate that job performance would be adversely affected.† (Huber and Schuler, pg. 250) â€Å"The Americans with Disability Act prohibits a company from rejecting an individual because of a disability and from asking job applicants any questions relative to current or past medical history until a conditional job offer is made.† (Mathis and Jackson, pg.82) These exams are valid if the physical characteristics of the candidate are essential to the job responsibilities. The American and Disabilities Act prohibits companies with more than 15 employees to ask questions about a candidates medical conditions before a job offer is given. Employers need to have a valid reason for not hiring someone based on a medical exam. F. Psychological or Personality Examinations Psychological or personality examinations may be given during the selection of future employees process. An exam may be used as a personality tool and could give results such as showing how aggressive a future sales representative will act. Companies may screen for emotional disorders but organizations should be careful because these tests should only be used for employees that work in security positions only because you don't want an employee that is considered dangerous to have a gun. The federal government in 1988 banned lie-detector tests and psychological tests became popular. These exams can test for an applicant's propensity to steal. They are used to look for emotional disorders in job candidates.

Confused and DazedConfused and Dazed Essay

At the risk of sounding â€Å"clichà ©-ish†, in answering the question of whether or not I thought the theme of the play was all about a man who could not make up his mind, my answer would be yes. If ever there was a man who contemplated life until it absolutely absorbed him into a pitiful peace-less mind it was Hamlet. The above mentioned clichà © is from the ever famous Act III Scene I: To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them?   Ã¢â‚¬ËœTo be, or not to be’ has been quoted, misquoted, used out of context, and has been said enough that little children will know the line before they know who Hamlet is. However, to further support my answer to the above question, man has contemplated life in many different ways. For Hamlet to say ‘to be, or not to be: that is the question’ is to say he is conveying all that has him perplexed. In those ten words lies more depth of thought than can be demonstrated in the writing of this essay. But, there is hope for mankind in that some have dared to answer the question, rightly translated ‘to live or not to live?’ Is it nobler to think or act? Does the act of thinking, (in the mind to suffer), lessen the blows of life that wealth and fame can bring? Hamlet would say it makes no difference. Hamlet is not the first man to set out to perform a specific task and get side-tracked by so many distractions that grab at the mind like children in a candy store. Is it nobler? One would have to define ‘nobler.’ A good example of his more righteous (nobler) thought was trying to decide, within this same passage, if dying would be a copout to living. If he thought he could be considered a noble man by dying, then he would certainly be obliged to do so. However, there were all those other thoughts nagging at him. One such thought, sidetrack or interruption is found when he comes into the room where his mother is crying because Claudius is upset with her. The ill Claudius was feeling, though, could not be compared to what Hamlet was feeling. In a scene that can only be described as confusion trying to make sense of chaos, Hamlet manages to kill someone he suspects is Claudius hiding behind the tapestry. In the one moment he decides to act, he blows it royally (no pun intended). It is worth the mention that Hamlet does get around to doing both what he had revenged to do to Claudius and himself. But, in the end of the play there is the notion that he still could not make up his mind. Laertes forgives Hamlet for his and his father’s death and was also concerned that Hamlet would not blame him either. Hamlet does it as only Hamlet could; in his dying breath, after all the time he spent contemplating life and death he says: â€Å"Had I but time—â€Å".

College education Essay Example | Topics and Well Written Essays - 500 words

College education - Essay Example There is justification to have the taxes used for the benefit of the state dwellers and it should not be seen as a burden. I believe that if the students have the means to pay for tuition, then they should pay for it and it is their responsibility. If in the event the students do not have the means to pay for tuition, it is the responsibility of the state to pay for the tuition fees of those in need so that they are able to pursue a higher education degree. The difference of in and out-of-state tuition is appropriate because the out-of-state students, in general, will be living in the state while they go to school. Meanwhile students that live in Texas and are residents, in general, will stay to continue living in the state. Upon graduation, the students that stay will become taxpayers with full time jobs, if they have not already become taxpayers. Generally speaking, the majority of the students receive some kind of financial assistance (loans, grants, and scholarships) to pursue a higher education degree. Since this is the case, this would mean that if students do not receive financial assistance, they would not be able to continue their higher education degree. In most cases, these students are first generation college students. Everyone should be entitled to a college education. If public education is available for all students, then why leave them without a college education because they are not able to pay? If financial support is available (meals at school, transportation, books, tuition) for students from kindergarten up till high school graduation, we should continue to help them so that they may fulfill their goal and objectives in obtaining a higher education degree. Let us live in a state where we are able to continue helping those in need. Let those that have more, continue to help those in need. Let us continue a state where education is free of charge since the beginning till the

Political Cultures of Canada and the United States Essay

Political Cultures of Canada and the United States - Essay Example However, there has been observed a tendency of the change of attitude on this perspective by the Canadians, becoming increasingly detached to their government, fading their support for the custom political parties, in favor of new ones with new ideologies. This raises the concern as to whether the Canadian people are becoming Americanized. This issue creates different opinions from scholars, with Paul Nesbitt-Larking supporting this viewpoint while Michael Adams sees it in the contrary, citing the support for government action and universal health policy as a characteristic of Canada only. According to Paul, there has been a lot of American influence on the Canadian domestic and foreign affairs, in an attempt to have Canada annexed to the US. Although Canada is the greatest trading partner to the US, the US does not seem to recognize this, attributing this status to Japan (Nesbitt-Larking 3).The US does not seem to appreciate the monarchial system of the Canadian government, always a ttacking it through diplomacy. Described as ‘Elephantine,’ the influence of the US on Canada is apparent in various fronts. From the economy, where the US dominates the Canadian economy, having the most profitable organizations in Canada owned by the Americans to the entertainment, military and political institutions which almost replicate those of the US (Nesbitt-Larking 4). Though Canada has for long greatly struggled to maintain its ‘communitarianism’ ideology, it has been greatly affected by the ‘Individualism’ ideology of the US to the extent of perceiving the US political culture as the most perfect. Thus, according to Paul, Canada is constantly struggling between adopting the US possessive individualism and the European collective and conservative communitarianism. This spirit of Americanization is observed to have crept into the minds of the Canadians who even think it wise to have a re-union of both countries. The advocates of such opi nions are those who perceive the American spirit of entrepreneurship and individualism as the perfect spirit to embrace. Therefore, according to Paul, Americanization of the Canadians is slowly taking shape, and it might eventually turn rife and change the completely Canadian culture both economic and socio-political into the American one. The continued growth in popularity of the US political culture and the spirit of individualism is likely to cause a fading of the traditional political cultures of Canada and eventually have the new ideology adopted and the old political culture, systems and institutions done away with. This is what Paul refers to as the â€Å"danger of Americanization.’ Whether this occurs is dependent on the Canadian people’s ability to resist this cultural transformation, an aspect that has been there for long enough (Nesbitt-Larking 9). It is argued that the Canadian political parties and leaders have been propagating the individualism spirit an d ideology over the past two decades. This can been through the advocacy of the free market systems (Nesbitt-Larking 11). Through the fiscal and monetary policies, these leaders reduced the size of the public sector, through cuts to the sector and the provinces in terms of funding. The policies created unemployment and leaned the middle class earnings, through taxation. All this was meant to reduce the importance of the public sector and promote the spirit of ind

Misuse or new use of radiation Essay Example | Topics and Well Written Essays - 500 words

Misuse or new use of radiation - Essay Example Earlier, good results were obtained with radiation therapy using grenz rays or superficial x-rays but since such machines are not commonly available now, this modality of treatment is no longer used. This study describes the use of megavoltage radiation with good results. The study involved treatment of nine patients with chronic vesicular dermatitis on their hands, feet, or both, with megavoltage radiation. All patients were refractory to conventional treatments. Six of the nine patients had both their hands and feet treated, while two patients had their hands treated, and one patient had the feet treated. For treatment of the hands, the patients stood at the side of a linear accelerator couch and placed their prone palms on a one centimeter of bolus on the couch. Another one centimeter of bolus was placed on top of the hands. An isocentric anterior-posterior and posterior-anterior technique with 6 MV photons, with field size ranging from 19 Ãâ€" 23 cm to 38 Ãâ€" 24.5 cm was used. The center of midplane between the two pieces of bolus received the radiation dose, with radiation dose prescription depths ranging from 1.0 to 2.5 cm from the patients skin surface (2.0 to 3.5 cm from the bolus). For treatment of feet, the patients lay supine on a linear accelerator couch and reverse on the table. With the knees bent, the feet were placed in a water bath having a one-centimeter bolus. An isocentric right and left lateral technique with 6 MV photons, with field size ranging from 14 Ãâ€" 28 cm to 24 Ãâ€" 34 cm was used. The radiation dose was prescribed to the isocenter with the radiation dose prescription depths ranging from 10.5 to 12.5 cm. The radiation dose given was 1,200 cGy in 8 fractions for 8 patients and 900 cGy in 6 fractions for one patient. Treatments were given twice per week, either on Monday and Thursday or on Tuesday and Friday. An improvement was seen in all patients during

The study and history of Electroconvulsive therapy and how it has Essay

The study and history of Electroconvulsive therapy and how it has changed over the years (its present,past and future) and it sh - Essay Example ECT is a highly technical procedure requiring a team that consists of an anaesthetist, a psychiatrist, psychiatric nurses and recovery nurses. Doing a study on how ECT has changed over the years has given me an insight of how the use of ECT in the treatment of mental health illness has changed over the years. Undergoing this study has also enabled me to implement an important role in caring for patient who receive ECT, especially in the areas of pre- and post-treatment care. Mental health nursing care for the ECT patient has evolved from a traditional supportive and adjunctive practice to the current practice of independent and collaborative nursing actions. The nurse’s multifaceted role in ECT is enacted by providing education and support, performing pre-treatment assessments, monitoring the procedure, observing and interpreting post-treatment patient responses, and this study has helped me understand how I fit into that role. Electroconvulsive therapy is considered one of th e more effective methods for the treatment of persistent depression that has proven resistant to treatment with medication or psychotherapy. The method even has an extremely high rate of success, reportedly between fifty up to ninety percent, when ECT is used as an initial treatment for severe cases of index depression, a major depressive episode that presents with a specific start date and normal mood before that date. If used for schizophrenia, ECT is usually combined with pharmaceutical treatments as well. When used together in this manner, the treatment is shown to reduce the risks of future relapse, more so than treatment with the medication alone (Taylor 2007). Mechanism of Treatment and Treatment Activities Electroconvulsive therapy treats psychiatric disorders through the induction of generalized seizure activity in the brain, and some have suggested that the seizure activity alone is the mechanism of treatment (Bolwig 2011). However, despite the years of experience with the treatment in the medical community and just as many years of research, the exact reasons for its success are still unclear (Madsen et al 1999). Many possible reasons for it have been suggested. One possible suggestion for the mechanism of the treatment has been that it may induce neurogenesis (Madsen et al 1999). Neurogenesis is the growth of new neural cells, but only recently has it been discovered that such new neurons can grow in the adult human brain throughout life. Adult neurogenesis has been suggested as a method to treat neurological and psychological disorders, as part of or separate from ECT (Eisch & Nestler 2002). ECT has also been found to increase synaptic activity in the brain as well as forming these new neurons and neural connections, another possibility for its mechanism (Bolwig 2011). Another suggestion for mechanism is based on its efficacy in the treatment of major depressive disorder. Patients who are treated for major depressive disorder with ECT are found to have elevated levels of pancreatic polypeptide after successful treatment, which is known to be secreted after activation of the vagal nerve complex. Researchers have used these findings to conclude that vagal nerve stimulation may be the responsible mechanism for electroconvulsive therapy, at least for those patients being treated for depressive disorders (Bar et al. 2010). During electroconvulsive therapy, the patient is put under general anaesthesia and pharmacologically

Impact of Racial Relations in America on the Development of Jazz Essay

Impact of Racial Relations in America on the Development of Jazz - Essay Example Jazz in itself is a special kind of music characterized by much improvisation, multiple rhythms, and blue notes and swung accompanied by vocals affiliated to call and response tradition. No doubt, Jazz was originally meant to be dance music. However, courtesy its appeal and tastefulness, it soon gradated to be a part of the contemporary popular music. Today, it would not be wrong to say that Jazz does has an important place in the modern Western classical music. Jazz, though quintessentially an American music form has its roots in the West African musical art forms and expressions (Gioia 1998). It also needs to be mentioned that Jazz borrowed a lot from the European band music (Gioia 1998). Jazz as an American musical art form originated from the city of New Orleans (Gioia 1998). It was the large Creole and Cajun population that inhabited this American city, which blended the elements of French-Canadian culture with their own native notes and rhythms to give way to a special kind of music called Jazz (Gioia 1998). Gradually Jazz expanded its scope to include within its ambit, varied other American urban centres, before it eventually migrated to Europe and other parts of the world. In the 20th century Jazz gave way to many subgenres like bebop, hard bop and free jazz. Race and racial relations did play an important role in the formulation of Jazz music. Music and Race Relations in America Much before the origins of the United States of American the race relations in America had been marked by varied levels of domination of the white race over the blacks. As far as the white Americans were concerned, they were mostly free to choose between different modes of expression available and accessible to them. However, the things were not that simple and easy for the blacks. As is common with any suppressed race or culture, the blacks resorted to modes of expression that were different and in tandem with their essentially African background (Werner 1999, p. 57). The oppr ession impacted varied facets of the social and personal life of the black Americans. The predominant white opinion was that the blacks were inferior to them and they could only become cultured and civilized by adopting the art forms and modes of expression that had their origins in the Western civilization (Werner 1999, p. 36). However, it was easier said than done. In any age and time, it was impossible for a black individual to become white. So, the other possible way out for the blacks was to imitate the white art forms and to harmonize their modes of expression by blending them with the white art forms (Werner 1999, p. 37). In that context, music was particularly an art form which allowed the blacks to register their protest and to give vent to their emotions and feelings in a way that they liked and that was their own. It is evident from the historical facts that each phase of black existence in America had its own distinct musical genre (Werner 1999). Once the slavery was abo lished in America, it created a dire need for new musical solution for the urge to build and bolster a distinct black identity and culture (Peretti 1994, p. 17). In the meantime, New Orleans, which was earlier under the French rule, had a thriving population of Creoles. A significant number of these Creoles were not only proficient in European instruments and European music, but also were conversant with the African drum rhythms and had already given way to a musical form that was later known as Jazz (Peretti 1994). The free blacks readily adopted Jazz to give vent to their essential isolation and pain. Till the late 40s, Jazz saw the emergence of varied black masters like Louis Armstrong and Thomas Dorsey (Peretti 1994). Yet, the most important fact was that the American media was mainly dominated by whites (Peretti 1994, p. 41). So the expected result was that Jazz though being primarily Afro-American music, it was the

Caterpillar Restructuring Assignment Example | Topics and Well Written Essays - 1500 words

Caterpillar Restructuring - Assignment Example The company is having the revenue of US $ 36.339 Billion in the year 2005 and is currently employing 77000 employees approximately. The company was founded in 1925 as a result of a merger with Holt Manufacturing Co. and it started struggling and established it self because of the lack of competition, they were the pioneers in manufacturing the construction equipments of that time which were also used in the world war I and II effectively, the company sooner captured the market by providing products that were useful for construction which was taking place at its maximum as that era is highly admired for the construction in US, the company kept on moving and did manage to have contracts with leading construction companies, the company was running fine in 50s and 60s and 70s due to wars started by the US and also the world wars, but after some period when the stagnant construction took place, it was assured that the products were having a fall from growth towards the maturity, this Medvedev said in 1987, "Before the war the most widely used tractor was a wheeled 15-horsepower model with iron wheels without tires"(290). The company identified a number of problems in their products, and also this brought them to loss, also there were problems faced in the exports of the tools manufactured by the company. "Construction equipment industry net exports were $7.2 billion at their peak in 1980 and Caterpillar was the world's dominant manufacturer, exporting almost half of its 1981 U.S. production. This U.S. dominance was sharply eroded by the strength of the dollar in 1982-1984 as net exports dropped steadily to $2.2 billion in 1986. Japanese construction equipment manufacturers invaded the U.S. market in this period, pricing 50% below Caterpillar, Komatsu in particular gained 18% of the U.S. market and was able to establish a significant dealer network" (Wigmore, 143/44: 1997). This is showing how well the competition was growing and Caterpillar failed to identify the problem prevailing in 80s, the sales was only 15% from Caterpillar and 85% from Komatsu, and also the problems appeared in the company's operations as a result of the stock problem. "Caterpillar's stock dropped from a high of $73 in 1981 to a low of $30 in 1984. Capital expenditures were cut from $836 million to $229 million, and capital expenditures net of depreciation were negative from 1983 on. Plants were closed in Mentor (Ohio), San Landro (California), Burlington and Davenport (Iowa), Milwaukee (Wisconsin), Dallas (Oregon), Newcastle (England), and Glasgow (Scotland). Employees dropped from 89,300 in 1979 to 54,000 in 1987. Costs were cut 22% through salary reductions, layoffs and early retirements, plant consolidations, and manufacturing efficiencies. Heavy price pressure was put on suppliers, worldwide sourcing was instituted, and 25% of production was moved abroad"(Wigmore, 172: 1997). The company was desperately looking to bring back its

Economics and ethics Essay Example for Free

Economics and ethics Essay Describe the tension that exists in businesses today between economics and ethics. Do you think that there really does have to be a tradeoff between economics and ethics? What strategies can be implemented to avoid this tension? Provide examples and research to support your thinking. The reading by Tima Bansal describes the back and forth tension of economics versus ethics. The article states, â€Å"On the one hand, social programs come at an economic cost and firms should not engage in activities that do not have a clear return. On the other hand, economic returns create social costs (Bansal, 2005).† The author then proceeds to explain that this tradeoff between ethics and economics isn’t necessary and that companies should find the overlapping space where activities are both financially profitable, and socially and environmentally responsible (Bansal, 2005) I agree with the author that companies need to be smart and make good decisions and it may take more effort, but if the effort is given the reward will be worth it. I don’t think a tradeoff is necessary if the effort is put forth like in the examples the author gives. By having cross-functional team meetings or involving the shareholders through community involvement in the two examples provided, the companies were able to meet the middle ground and maintain their responsibility (Bansal, 2005). I work for a small company and every month a charitable organization is supported through donations and the company matches what the employees contribute. I think it’s nice to have this involvement. With so many options, the company may have a tough time deciding on where it should contribute to society, but by letting the employees have a voice, they can openly affect those organizations that the employees feel would impact the most. Bansal, T. (2005). Building sustainable value through fiscal and social responsibility. Ivey Business Journal. Retrieved February 17, 2015, from http://iveybusinessjournal.com/publication/building-sustainable-value-through-fiscal-and-social-responsibility/ Final Project Milestone #2: The Three Spheres In a journal post titled 2-2: The Three Spheres, explain how your chosen company has demonstrated corporate citizenship in the economic, political, and civil spheres. Provide specific examples. Be sure to examine what the company says about itself, what you have experienced, and what other stakeholders have said or experienced. Cite at least two sources. This milestone will be graded using the Journal Rubric. Be sure to clearly address the questions in the prompt in your journal entry. The post should be at least 350-500 words, applying relevant research, citing at least two sources in each entry. Be as clear and scholarly as you can in your writing style; and of course, be sure your entry is free of errors in organization and grammar. Courtney Croce 2.2: The Three Spheres Target Corporation The three spheres of corporate social responsibility include economical, political, and civic. To achieve and maintain profitability, it’s said that corporations must learn to operate successfully within all three. Economics includes initiatives that help increase profits to the shareholders. Politics includes abiding by rules and laws and business power in society. Civil surrounds enhancing lives of the shareholders. Economically, Target has reduced it’s packaging on many levels of the items it sells. They also began using flexible envelopes in shipping online orders, which reduced packaging by 89 percent. As a result they expect to ship 50000 fewer pounds of cardboard every year. Other than offering lower prices Target wants its products to be made with integrity by qualified vendors who treat workers well, who obey the law, and whose processes minimize their effect on the environment. They’ve begun to do this by working closely with their vendors and setting clear expectations through Standards of Vendor Engagement. They require all vendors to behave to the principles they’ve established and they monitor their progress. Target starts with the basics from the political standpoint, which is ensuring they are abiding by every law and regulation that pertains to the business. They also expect all team members to behave with personal and professional integrity. To support their team members they clearly list the requirements in the Business Conduct Guide, they have a dedicated Corporate Compliance and Ethics Team, have teams focused on building and sustaining business compliance programs and offer integrity training. All of these initiatives help ensure that everyone at Target is abiding by the laws and regulations. Target’s civil responsibility is currently focusing on education. They have set a goal to $1 billion to education by the end of 2015. They have started doing several things like donating books, and providing food pantries for families to help set students, parents, and teachers up for success. They’ve decided to focus on education after gathering information from their customers indicating that that is a popular concern amongst. The EVP also expressed concerns about the reading level and that those who are unable to read by the age of three are less likely to graduate. https://corporate.target.com/corporate-responsibility/education https://corporate.target.com/_media/TargetCorp/csr/pdf/2013-corporate-responsibility-report.pdf

Beauty Pageants May Not Be Safe Essay Example for Free

Beauty Pageants May Not Be Safe Essay While pageants are said to present a sense of self-esteem and value for the participants, these competitions often cause damaging emotional issues for an already trying adolescent life. One young participant anonymously said, I used to think I was pretty, but once I got on stage and didnt hear my name called the world came to an end and from then on, Ive called myself ugly everyday (Anonymous, 2010). When a girl feels as if she is being valued solely on her looks, she may change her personality and dietary habits to an unsafe level to continuously garner attention. The beauty pageant process is far from the safe harmonious competition it attempts to promote. As the rest of this essay suggest, damaging emotional scars often remain after the competitions are long gone, and pageants themselves harbor predatory dangers to young naive girls. The first kind of emotional damage young girls face is an overemphasis on physical appearance and a willingness to maintain beauty at any cost. When a female participates in a beauty pageant, she is taught to win by looking attractive. These young girls are conditioned to believe that the only way to look pretty is to starve themselves so that they can achieve a ‘perfect figure’. Although there are many different types of eating disorders in the world, the biggest one of all for beauty pageants is anorexia. Anorexia is the third most common chronic illness among adolescents (Mirasol). Outside of eating disorders, anxiety and stress are common for participants. In a 2009 interview on Good Morning America, Brooke Breedwell, a pageant queen at the age of five, now twenty, explained there was a price to pay, Pageants have put a lot of stress and anxiety on my life I feel the need to be perfect at everything, and I know thats not realistic. You cant be perfect at everything. Brooke Breedwell also claimed her mother â€Å"pushed her too hard. † When a mother enters her daughter in a pageant she expects her to win. Most girls receive the ‘no other girl is your friend here’ speech, which cause them to be untruthful by offering fake smiles and false hugs around other participants. It also creates a distant form of interaction causing the females to be shallow, hyper-competitive adults who are never satisfied. The second kind of emotional damage young girls face is an uncharacteristically elevated ego for a teenage or even pre-teenage girl. When a female wins a pageant, she may conclude that she is better than everyone all of her peers. While some might believe it to be healthy to compete in pageants because it creates confidence and it builds character, it’s not. Pageants teach young girls that self worth is in physical beauty only. Parents encourage their daughters to compete in these competitions and do whatever it takes to win. In some cases, mothers try to live vicariously through their daughter, by entering their daughter in such competitions. This confuses many girls because they don’t know if their mother is their coach or their parent. With young girls participating in televised beauty it is hard to keep pedophiles away. Some pedophiles are driven out to live their fantasies and with young girls on air exploiting themselves it’s easy too. When girls participate they put on clothing that is meant to look ‘sexy’ and ‘inviting’. Girls prance along a stage in alluring clothing welcoming anyone to watch. Girls in pageants have yet to develop their own sense of self and are conditioned to be more pleasing to adults for attention and rewards. An entire television show is dedicated to young girl’s beauty pageants. Each week, viewers are able to watch little girls dress up in bikinis, mini dresses, and other revealing clothing that their mothers choose for them to wear. In conclusion, beauty pageants cause self-hatred and uncertainty of a female’s own body, which could create shallow adults who are never satisfied. Carleton Kendrick, a family therapist says, â€Å"†¦the hard fact remains they are called beauty pageants and they have been and always will be based on using arbitrary standards of ‘beauty’ to make one contestant better than all the rest† (Kendrick). Beauty pageants can cause eating disorders and unrealistic expectations of a female’s own body. Beauty pageants can also cause a female to self-hate if she doesn’t win, or enlarge an ego to an unhealthy level. Unfortunately, if a child participates in beauty pageants that may air on television, anyone can watch including pedophiles. Females should love their own bodies and not care how others judge them upon their appearance.

The Success Of Brand Loreal

The Success Of Brand Loreal To start with a brief introduction, explaining which market you have chosen and why, which companies/brands you have chosen and why. The rest of the report can then be organised thematically, such as by operational marketing area that you have chosen to analyse. You might also like to include a short concluding section, tying everything together and setting out your main findings and conclusions. The market chosen is of that of cosmetic products which is a huge market in todays date having contrasting working attitudes and style, producing goods according to the local requirement in accordance to the wants of the customers and consumers. This assignment compares and contrasts the way in which two different companies, LOreal and Unilever carry out their international marketing. Initially this assignment revolves around the two mega cosmetic brand industry LOreal and Unilever and their marketing tactics and strategies around the globe in various countries. LOreal a cosmetic giant operating in over 130 countries worldwide proposes a turnover of over à ¢Ã¢â‚¬Å¡Ã‚ ¬ 13.7 billion since 2001 (check financial results of 2009 and report). The company records a consistent growth of over 19.6% and 26% increase in profit in 2001 and 2002 respectively. (Check recent growth and report) The consistent growth of the company and the share in the particular market is caused due to its varied marketing activities in the marketing arena. The company differs itself from other companies in the sphere of product/service design; packaging; brand name/logo; price; advertising; sales promotion; website; distribution channel(s). The success of Brand LOreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of. The area of expertise of LOreal being that it succeeded almost in every country that it entered. The strategies of LOreal was varied enough to help it and stop itself from restricting itself in a single country. LOreal sold its product on the basis of customer demand and country want rather than keeping the product identical across the globe. It built ample number of brands or mammoth brands entrenched to the restricted culture and which appealed to a variety of segment of the universal market instead of generalising the brand and edible in innumerable culture. LOreal went on to being a local product in every international market. The brand extension of LOreal also came in the same sector or the same segment of market. LOreal believed i n growing its expertise in the segment it is conscious of rather than going into a completely new sector of market.. LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their (the brands) country of origin, turning what many marketing gurus considered a narrowing factor into a marketing virtue. As a senior LOreal manager put it, You have to be local and as strong as the best locals but backed by an international image and strategy. We have made a conscious effort to diversify the cultural origins of our brands. Brand Extensions LOreal realized the need for caution in case of brand extensions. The company extended its brands after doing a thorough research. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were sceptical. Retailers say the value isnt there. We say it is that the child establishes value. We were pretty tenacious. mentioned Carol Hamilton, 45, senior VP-marketing for the LOreal retail division of Cosmair LOreal professionals mechanises with LOreal professional salons in order to not only promote their product but also to help hairdressers to have a vision, excel and accomplish. LOreal have divided their product range in five different categories to focus its marketing activities exclusively designed for the targeted market audience. Professional products Consumer Products Luxury Products Cosmetics Body Shop The body shop was founded in 1976 in the United Kingdome well known for its strong product base of natural ingredients and having a network of over 2550 stores in 63 countries (is this the present situation?) Unilever on the other hand, a British-Duch multinational company owning ample numer of consumer products in the food, beverage and the personal care product sector. Promising to give a consistent evolution in the sustainable living plan of the commoners. Inspiring billions of people to support them in order to give themselves a better life. In a world of hype and stereotypes, the Dove Unilever provides a refreshing alternative for women who recognise that beauty isnt simply about how you look but it makes a genuine difference. Dove Unilever is committed to widening the definition of beauty for women because it believe real beauty comes in all ages, shapes and sizes. To help enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of skin and hair. Dove is the UKs top Bar Soap brand and 45% of the population bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK. Unilever first launched its products in the US during the 1950s, and in 1957 the basic Dove bar formula was refined and developed into the Original Dove Beauty bar. It was launched as a beauty soap that was clinically proven to be milder on dry and sensitive skins. Launched in the Uk in the late 1990s. The following years saw the launch of more bath time treats like beauty baths and moisturising body washes. Unilever Dove then expanded its brand into antiperspirant deodorants and ProAge, a range of skin cream and hair care products specifically designed in accordance to the requirement of the local women. Unilever re-defined the definition of beauty for women. In 2010 Unilever Dove came out with another revolutionary product of Damage therapy which could be used by the consumers at home rather than spending a fortune on other beauty therapys to keep their hair strong damage free. In 2010 Unilever also diversifies its Dove products from the female sector to the male and hence the birth of a completely new brand of products in which unilever had never stepped its foot into, the Dove Men Care brand was formed offering deodrants and body washes specifically designed for the male skin. LOreal entered India with the hair colour product, they changed the way consumers viewed the product. From being a product for the old-age to turn grey hair into shining black. LOreal targeted the young market for whome looking stylish and to the modern mark was really very important. It was a tough job for LOreal to change the mindsets of the people. Dove entered India in the late 1993. Dove-known to be a custodian to promise gave products to woment to satisfy them all over the world. In India Dove became the fastest growing hair care shampoo product in fifteen month of its launch. ADVERTISING LOreal-because you are worth it, gives a kind of a fulfilment to the consumer that the kind of product the consumer was looking for, this is it. LOreal started its advertising campaign in the late 1920 via posters and other such medims. It first time appeared onscreen in 1950s in movies. In todays date LOreal got celebrity of all ages to promote their product. The strategy that LOreal used here is to use local celebrities to whom the common man relate to rather than having just one celebrity to promote their product globally. For example in India LOreal used ex Miss world Aishwariya Rai to promote their product where as in the K they used Penelope Cruz to promote their product. This got LOreal the image of Traditional Beauty.LOreal knew that the best way to attract customers was to bestow the customers with the image that they could become as beautiful as their favourite celebrities. Resulting into more the sales of the product that would take place Dove on the other hand used the tactic of complementing their customers giving them a profound positive vibe by giving a positive line of you are beautiful resulting into her buying the product. Dove uses various creative marketing strategies like recently dove is using Facebook which is a social commerce networking site to promote its product. Dove has made its products available to the customers on the social website. Dove believes that it makes complete sense to move from a social networking website to a purchase worthwhile at the same place. On the later research when found that email results into more selling rather than social website, the focus of the company changed into sending more personalised emails to the prospective customers. Dove also launched a competitive advertisement in competition with LOreal with the tag line Dove is No.1 Shampoo sending customers emails with such adverts and making customer believe that it is the best the customer can get. Given the image of real women Dove never used or endorced their products through celebrities like in the case of Unilever. Instead Unilever built a new strategy for Dove. Given the cote of being Real Women Dove used a corporate advertising strategy by various culture of women and projecting an image of self-satisfaction for the Unilever brand.s Consumers will soon be able to buy Dove products through Facebook, with Unilever unveiling the new ecommerce offering shortly Marshall Manson, Europe Middle East and Africa managing director of digital at Unilevers PR agency Edelman, said: It makes sense to allow users to move directly from a social word-of-mouth recommendation, or from information a brand has shared, to purchase. He also said that the move makes it easier for Dove to connect social activity with business values and measure their effectiveness. The news comes just days after a study by Foresee found that consumers prefer email marketing messages than social media interactions with retailer websites in the UK. Larry Freed, president and chief executive officer of ForeSee Results, said brands need to be aware of how their target markets are influenced by promotional emails, advertising on Facebook or word-of-mouth recommendations. SALES PROMOTION In India LOreal brought the international style by transforming the looks in the form of amenities to its customers. LOreal marked its products through hair salons in India. Today LOreal owns over 2000 saloons over 36 cities in India. LOreal and Unilever competed on getting positioned in the shelf-space in the United States to be in the eye of the customers. Dove on the other hand promoted its product by positioning itself the best that is as the number one product and also with the help of dove the seven day challenge, where dove promised healthy hair or money back guarantee. In the United States Dove bought about the half-faced challenge. Dove asked the American customers to use the product on half of their face and feel the difference. LOreal on the other hand promised a reduction in the hair fall or in the healthy hair or a complete money back guarantee. LOreal carried out its sales promotion having a wide assortment with varying range of products for premium and the middle class. Though LOreals prmium product were at low demand, LOreal kept on reinforcing them through promoting their premium brand as a look of necessity. WEBSITE The LOreal website not only gives a brief introduction of its varied product features but it also gives information about the company history and also about the various product ranges for women in the market supplementing it with a little extra of for women categorising it specifically for them. LOreal in China launched a website in mandarin to help customers easy accessibility and making it easy for them to use the website. Dove maintains its simplicity in its website also but to it dove also adds up a space for testimonials and various offers and promotions that Dove have, to offer at that minute. To that Dove had also added up an interactive session and video to show how dove has helped peoples hair. Unilever on the other hand used specimens of local commoner beauty to endorse the Dove beauty product on their website. They also came up with advertisement of the websites specific to that part of the region. For example the Indian website had adverts of Dove moisture riser to have soft skin where as in the United Kingdome the website had advertisements on moisturiser on cold cream to protect them from the cols. DISTRIBUTION CHANNEL A market channel is one of the most important factors in the marketing of a product. It closures the period, space and hole in the market between the consumers and the product manufacturers. In India to distribute its product Dove Unilever uses three approaches, indirect coverage, and direct coverage and Streamline method. Dove Unilever looked out for short supply-chain for distribution to meet its customers needs and to reach out to a huge population. In India Unilever elected sub-stockist that covered up the mass part of the marketing areas in India where as in the Unites Kingdome Unilever were in direct contact with the retailers to sell out their products. Over 180 million units are produced in the United Kingdome every year. Most of it, around 65% of it is exported overseas. CONCLUTION à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. DISTRIBUTION CHANNEL LOreals Distribution Channel in the Balkans With 290 subsidiaries, more than 100 distributors and 42 plants, all spread out in about 130 countries, LOreal is the leader of the cosmetic industry. The group has begun its internationalisation in 1912 by following three steps: à ¢Ã¢â€š ¬Ã‚ ¢ First, commercialisation of professional shampoos to hair-dressers via distributors in near Europe (Spain, Italy, Great Britain, Germany and Poland) and in the Americas first landing; à ¢Ã¢â€š ¬Ã‚ ¢ Second, local firms are taken over for example in the USA (Redken 1993, Maybelline 1996 etc.), in Argentina (Miss Y lang 2000) go native; à ¢Ã¢â€š ¬Ã‚ ¢ Third, subsidiaries (production, research and development) are directly created (Greenfield investment) without any first passage via distribution. It is the case in Asia (Japan and Hong Kong) globalisation. The group has to face harsh competition and new stakes like diversify its product segments (baby-boomers which become mammy-boomers; American, French and Japanese young with specific tastes; and men), exploit new means of distribution (like on line sales) and finally, take advantage before the competitors, of new emerging markets like Asia, India, Latin America, Africa and East European countries. For our analysis on distribution channel performance, we will focus on the Balkans region () where the group detains its highest number of distributors as well as no subsidiary. Furthermore, these countries are future new comers in the European Union and such a particular presence in this region is no doubt linked to LOreal internationalisation strategy. Distributors, in this area, buy products directly to the headquarters. There are lot of things you wrote about LOreals distribution channelà ¢Ã¢â€š ¬Ã‚ ¦.. You need to bring in some operational marketing of LOreal and then conclusion. UNQUOTE ABA This report will analysing the international/global marketing activities of two international well known companies LOreal and Garnier operating in a similar market across a range of countries in a contrasting way. The activities that the report will focus on are as follows product/service design or formulation; packaging; brand name/logo; price; advertising; sales promotion; website; distribution channel(s). SLIDE SHOW MAILS http://www.loreal.com/_en/_ww/html/suppliers/suppliers-performance/suppliers-performance-conception.aspx LOreal a company operating in over 130 countries worldwide propose a turnover of over à ¢Ã¢â‚¬Å¡Ã‚ ¬ 13.7 billion since 2001. The company records a consistent growth of over 19.6% and 26% increase in profit in 2001 and 2002 respectively. The consistent growth of the company and the share in the particular market is caused due to its varied marketing activities in the marketing arena. The company differs itself from other companies in the sphere of product/service design; packaging; brand name/logo; price; advertising; sales promotion; website; distribution channel(s). http:// http://www.loreal.co.uk/_en/_gb/index.aspx www.loreal.co.in/_hi/_in/index.aspx BRAND- The success of Brand LOreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns. The area of expertise of LOreal being that it succeeded almost in every country that it entered. The strategies of LOreal was varied enough to help it and stop itself from restricting itself in a single country. LOreal sold its product on the basis of customer demand and country want rather than keeping the product identical across the globe. It build ample number of brands or mammoth brands entrenched to the restricted culture and which appealed to the a variety of segment of the universal market instead of generalising the brand and edible in innumerable culture. LOreal went on to being a local product in every international market. The brand extension of LOreal also came in the same sector or the same segment of market. LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their (the brands) country of origin, turning what many marketing gurus considered a narrowing factor into a marketing virtue. As a senior LOreal manager put it, You have to be local and as strong as the best locals but backed by an international image and strategy. We have made a conscious effort to diversify the cultural origins of our brands. Brand Extensions LOreal realized the need for caution in case of brand extensions. The company extended its brands after doing a thorough research. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were skeptical. Retailers say the value isnt there. We say it is, that the child establishes value. We were pretty tenacious. mentioned Carol Hamilton, 45, senior VP-marketing for the LOreal retail division of Cosmair Loreal professionnel mechanises with Loreal profetional salons in order to not only promote their product but also tp help hairdressers to have a vision, excel and accomplish. They have devided their product range in five different categories Proffestional products Consumer products Luxuary products Active cosmetics and The body shop. The body shop was founded in 1976 in the United Kingdome well known for its strong product base of natural ingredients and having a network of over 2550 stores in 63 countries. http://www.icmrindia.org/casestudies/catalogue/Marketing1/Branding%20Strategy-Marketing%20Case%20Study.htm#Brand%20Management Dove In a world of hype and stereotypes, the Dove brand provides a refreshing alternative for women who recognise that beauty isnt simply about how you look. Making a genuine difference Dove is committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes. To help you enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Dove is the UKs top Bar Soap brand and 45% of the population bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK. How it all started First launched in the US during the 1950s, Dove cleansing bar with its moisturising properties was originally developed to treat burn victims during the war. In 1957 the basic Dove bar formula was refined and developed into the Original Dove Beauty bar. It was launched as a beauty soap that was clinically proven to be milder on dry and sensitive skins. In the 1970s an independent clinical dermatological study proved Dove Beauty bar was milder than 17 leading bar soaps. Dove was launched in the UK in the 1990s. The following years saw the launch of more bath time treats like beauty baths and moisturising body washes. In 2001 Dove launched its first antiperspirant deodorant. Only Dove Deodorant has its 1/4 moisturising cream formula that helps skin to recover itself after every shave, leaving underarm skin feeling smoother than an ordinary deodorant. 2004 saw the launch of the Campaign for Real Beauty, which highlighted the Dove brands commitment to broadening definitions of beauty. Following on from this Dove launched the Self Esteem Fund in 2005 which acts as an agent of change to educate and inspire young girls on a wider definition of beauty. It aims to boost the self-confidence of young girls and women, enabling them to reach their full potential in life. Also in 2007 Dove launched ProAge, a range of skin care, deodorant and hair care that has been specifically designed to give mature skin what it needs right now. In 2010 the Dove hair care range was revitalised with distinct new benefits. The Dove Damage Therapy range is designed to combat the damage caused by daily brushing, towel drying styling etc. 2010 also saw the launch of the new Dove Men+Care male grooming brand, offering deodorants and body washes specifically designed for mens skin Did you know? British girls suffer the lowest self esteem in the world, after Japan. Almost  ¾ (74%) of girls aged 8 12 are so dissatisfied with their bodies that they would like to change something about their appearance. The Dove team is committed to help girls build positive self-esteem and a healthy body image, with a goal of reaching 5 million girls worldwide by 2010. The Dove Self Esteem Fund has reached over 5 million girls worldwide and is committed to continuing to help girls build positive self-esteem and a healthy body image. For information on the Dove range of products call the customer careline free on 0800 085 1548 in the UK and 1850 404060 in Ireland. From our range Dove Beauty Cream Bar Dove Triple Moisturising Body Wash Dove Rich Nourishing Body Moisturiser Dove Original Roll On Deodorant Dove Go Fresh Cucumber Green Tea Scent Deodorant Dove Intensive Repair Shampoo Dove Intensive Repair Express Treatment Conditioner Dove Men+Care Clean Comfort Antiperspirant Dove Men+Care Clean Comfort Body Face wash | http://www.unilever.co.uk/brands/personalcarebrands/dove.aspx PRICE ADVERTISING LOreal-because you are worth it gives a kind of a satisfaction that this is the kind of product that the consumer was looking for. LOreal advertised around the world in the 1920 via posters. In the 1950s it brought its advertising medium in movies and made it on screen for the first time. In todays date LOreal has taken various famous actresses of varied celebrities of all ages to promote their product. With the promotion techniques LOreal has kept one thing in mind to also use local celebrity for the local advertisement in order so as to the common can relate themselves and in order to use the image of traditional beautiful women. Having the idea in mind that more beautiful the women would be more the customer would get attracted and in accordance more the sales of the product would take place. In India LOreal advertised through a media onslaught for its global brand featuring Aishwariya Rai re-defining the definition of beautiful hair. LOreal India has just launched a media blitz for its global brand LOreal Paris Total Repair 5 featuring cine star Aishwarya Rai http://www.financialexpress.com/news/loreal-joins-ad-war-with-hul-pg/656116/ Advertising: In 1920s, LOreal advertised around world by posters. Around 1950s, it brought a new advertising medium, especially the movies. LOreal made it on-screen first time during this period and it won an advertising Oscar award. Nowadays, LOreal takes on famous actresses or different celebrities of all ages that promote product and ensures its higher sales. Read more: http://wiki.answers.com/Q/What_is_LOreal_Promotional_Strategy#ixzz1DxUkzPld http://wiki.answers.com/Q/What_is_LOreal_Promotional_Strategy Dove-you are beautiful gives a positive feeling to the customer that she is beautiful and hence she needs to have the product. Dove uses various creative marketing strategies like recently dove is using Facebook which is a social commerce networking site to promote its product. Dove has made its products available to the customers on the social website. Dove believes that it makes complete sense to move from a social networking website to a purchase worthwhile at the same place. On the later research when found that email results into more selling rather than social website, the focus of the company changed into sending more personalised emails to the prospective customers. Dove also launched a competitive advertisement in competition with Loreal with the tag line Dove is No.1 Shampoo making customer believe that it is the best. a comparative ad campaign with the ad line Dove is No. 1 Shampoo even before http://www.financialexpress.com/news/loreal-joins-ad-war-with-hul-pg/656116/ http://dove.in/tvc_main.php Consumers will soon be able to buy Dove products through Facebook, with Unilever unveiling the new ecommerce offering shortly. Powered by Amazon, the Facebook store will first be available in the US with plans in place for a global rollout later this year. Speaking to Marketing Week, Marshall Manson, Europe Middle East and Africa managing director of digital at Unilevers PR agency Edelman, said: It makes sense to allow users to move directly from a social word-of-mouth recommendation, or from information a brand has shared, to purchase. He also said that the move makes it easier for Dove to connect social activity with business values and measure their effectiveness. The news comes just days after a study by Foresee found that consumers prefer email marketingmessages than social media interactions with retailer websites in the UK. Larry Freed, president and chief executive officer of ForeSee Results, said brands need to be aware of how their target markets are influenced by promotional emails, advertising on Facebook or word-of-mouth recommendations. http://www.dma.org.uk/news/nws-dmitem.asp?id=6391t=Dove+heads+to+Facebook+for+sales SALES PROMOTION In India loreal brought the international style by transforming the looks in the form of amenities to its customers. LOreal marked its products through hair salons in India. Today owning over 2000 saloons over 36 cities in India. In 2002, Mr. Sharma, the general manager of LOreal India Pvt Ltd, expected the sales turnover to double. So he bought the international styles to India, the Indian hair dressers will recreate the looks of customers by converting the interpreted looks in the form of services rendered to them. So nowadays, LOreal India has 2000 saloons across 36 cities. http://wiki.answers.com/Q/What_is_LOreal_Promotional_Strategy Read more: http://wiki.answers.com/Q/What_is_LOreal_Promotional_Strategy#ixzz1DxTF6zIi WEBSITE The LOreal website not only gives a brief introduction of it varied product features but it also gives information about the company history and also about the various product ranges for women in the market supplementing it with a little extra of for women categorising it specifically for them. Dove maintains its simplicity in its website also but to it dove also adds up a space for testimonials and various offers and promotions that Dove have, to offer at that minute. To that Dove had also added up an interactive session and video to show how dove has helped peoples hair. DIS For our analysis on distribution channel performance, we will focus on the Balkans3 region where the group detains its highest number of distributors as well as no subsidiary4 Furthermore, these countries are future new comers in the European Union and such a particular presence in this region is no doubt linked to LOreal internationalisation strategy. Distributors, in this area, buy products directly to the headquarters and are provided thanks to the Hungarian subsidiary. Performance Evaluation Several criteria, extracted from the Marketing literature5 enable to evaluate LOreal export channel performance. These criteria are divided into four main categories (see schema 1): 1. Selection of foreign intermediaries is the first criterion to examine: what has determined the choice of one distributor better than one another? Indeed, if choice is not well considered, performance tends to be altered. An ineffective foreign distributor can set you back in years; it is almost better to have no distributor than a bad one in a major market6. In the case of LOreal, the choice of a distributor comes from three options: recommendations from business contacts, prospecting or direct requests by the distributor himself. In all cases, a deep audit of the would-be distributor is undertaken7 (financial strengths, commercial force, know-how, etc. ). Obviously, the chosen distributor does not sell direct rival products nor any other cosmetics products. The distributor seems to have a great interest to cooperate to this rule otherwise they lose the opportunity to sell the famous brand. 2. Monitoring: such as reporting, control of selling places, frequency of visits and type of contract, is said to be necessary in order to reduce information asymmetry that undergoes the exporter. All types of monito

The Violent Children of Our Violent Society :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Cities of violence: Santee, California; El Cajon, California; Littleton, Colorado. These are names of American cities and towns where violence has usurped deep into the American heartland where families settle to raise families away from the violent big cities. Andy Williams, Jason Hoffman, Eric Harris, and Dylan Klebold; names of students who came to their schools with weapons to kill those students and staff whom they felt were responsible for their melancholy. What are the motivating factors behind these suicidal attempts?   Ã‚  Ã‚  Ã‚  Ã‚  Society is trying to convince itself that it must be Hollywood with its violent entertainment and glorification of violence. Another scapegoat is videogames with all the gore and realistic killing or maybe even music that has lyrics considered by the majority to be riddled with suicidal or homicidal messages to today’s youth. Politicians, parents, law enforcement, and society are asking themselves, â€Å"What are the factors leading to the increase in violence among our children?†. The most convincing causes for violence in our children lies not in the entertainment industry but in us. The main source is depression of the killers due to rejection by their peers, the breakdown of the cohesive family unit due to divorce and the easy accessibility to weapons.   Ã‚  Ã‚  Ã‚  Ã‚  The major cause of violence believed by some researchers is the age-old traditions of bullying and the clique system in high schools. Jerry Adler states in his 1999 article The Truth About High School that these are so called â€Å"rights of passages† that all American students have been exposed too. â€Å"These factors have been around since the invention of high school and adolescents have been forming cliques and mentally ranking them just as in an adult society [which are] dominated by hierarchies† (Adler 56).   Ã‚  Ã‚  Ã‚  Ã‚  As in most high schools across the country the athletes dominate the social scale and enforce the hierarchy, which explains why they are at the top of the food chain. â€Å"It’s pretty common to see jocks picking on the fat kid or the wimpy kid, or anybody who’s different† (Adler 56). So what provokes aggression and violence among the lower hierarchical levels? Often it is scapegoating, in which teens are bullied by and in front of their peer group by a higher hierarchical group, leaving them excluded and humiliated. In an online survey conducted by the San Diego Tribune statistics show that â€Å"87 percent of students thought that school shooters were motivated by a desire to get back at those who have hurt them and 86 percent said teenagers resort to violence because of other kids picking on them, making fun of them or bullying them† (Eckert 2). The Violent Children of Our Violent Society :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Cities of violence: Santee, California; El Cajon, California; Littleton, Colorado. These are names of American cities and towns where violence has usurped deep into the American heartland where families settle to raise families away from the violent big cities. Andy Williams, Jason Hoffman, Eric Harris, and Dylan Klebold; names of students who came to their schools with weapons to kill those students and staff whom they felt were responsible for their melancholy. What are the motivating factors behind these suicidal attempts?   Ã‚  Ã‚  Ã‚  Ã‚  Society is trying to convince itself that it must be Hollywood with its violent entertainment and glorification of violence. Another scapegoat is videogames with all the gore and realistic killing or maybe even music that has lyrics considered by the majority to be riddled with suicidal or homicidal messages to today’s youth. Politicians, parents, law enforcement, and society are asking themselves, â€Å"What are the factors leading to the increase in violence among our children?†. The most convincing causes for violence in our children lies not in the entertainment industry but in us. The main source is depression of the killers due to rejection by their peers, the breakdown of the cohesive family unit due to divorce and the easy accessibility to weapons.   Ã‚  Ã‚  Ã‚  Ã‚  The major cause of violence believed by some researchers is the age-old traditions of bullying and the clique system in high schools. Jerry Adler states in his 1999 article The Truth About High School that these are so called â€Å"rights of passages† that all American students have been exposed too. â€Å"These factors have been around since the invention of high school and adolescents have been forming cliques and mentally ranking them just as in an adult society [which are] dominated by hierarchies† (Adler 56).   Ã‚  Ã‚  Ã‚  Ã‚  As in most high schools across the country the athletes dominate the social scale and enforce the hierarchy, which explains why they are at the top of the food chain. â€Å"It’s pretty common to see jocks picking on the fat kid or the wimpy kid, or anybody who’s different† (Adler 56). So what provokes aggression and violence among the lower hierarchical levels? Often it is scapegoating, in which teens are bullied by and in front of their peer group by a higher hierarchical group, leaving them excluded and humiliated. In an online survey conducted by the San Diego Tribune statistics show that â€Å"87 percent of students thought that school shooters were motivated by a desire to get back at those who have hurt them and 86 percent said teenagers resort to violence because of other kids picking on them, making fun of them or bullying them† (Eckert 2).

Acting To Save Mother Earth Essay -- essays research papers

Everday we hear more bad news about our planet. Reports tell us that wildlife and forests are disappearing at an alarming rate. Newscasts give the latest word on how quickly earth is losing its protective shirld and warming up. Newspapers lament the pollution of our air, water, and soil. What can we do in the face of such widespread gloom? In fact, we do not have to feel helpless. We can each learn practical ways to better our environment. For example, saving and recycling newspapers has a number of positive results. First, recycling newspaper saves trees. The average American consumes about 120 pounds of newsprint a year-enough to use up one tree. That means close to 250 million trees each year are destroyed for paper in this country alone. If we recycled only one-tenth of our newpaper, we would save 25 million trees a year. Second, making new paper from old paper uses up much less energy than making paper from trees. Finally, this process also reduces the air pollution of paper-making by 95 percent. Another earth saving habit is "precycling" waste. This means buying food and other products packaged only in materials that will decay naturally or that can be recycled. The idea is to prevent unrecyclable materials from even entering the home. For instance, 60 of the 190 pounds of plastic-especially styrofoam-each American uses a year are thrown out as soon as packages are opened. Be kind to your planet by buying eggs, fast food, and other products in cardboard in...